So are we. We’re Cousteau Collective, an international creative team of 10 Hyper Island Interactive Art Director students based in Stockholm, Sweden.
Nearing the end of our studies, we’ve embarked on an experiment to find the best way to make the best work for our clients. Inspired by the progressive way of thinking at Hyper Island, we’ve crafted a unique working process catered to multi-disciplinary collaboration and speedy creative output.
We’re here to explore and understand the uncharted relationships between new technology and human behavior. We believe “Digital” should be a comfortable word for everyone in the world. We’re not here to put a “like” button on a QR code for a mobile app embedded in an interactive billboard. We’re here to dive below the noise to discover simple and intuitive ways for brands to communicate with people.
We’re here until March 1st, and we’re here to make every minute of this time extraordinary.
"I have never let my schooling interfere with my education."
"Good ideas come from bad ones."
"Think lightly of yourself and think deeply of the world."
"A journey is best measured in friends, rather than miles."
“Every morning I wake up saying, I'm still alive; a miracle. And so I keep on pushing.”
"Whatever you think, think the ǝʇısoddo."
"I admired the whole atmosphere of the good life"
"If it's not me, then who? If it's not now, then when?"
"Impossible is a word to be found only in the dictionary of fools."
"What's stopping you?"
Our process begins by exploring every relevant piece of our clients’ business environment. We interview key players, collect valuable data and scour the surrounding markets to paint a picture of where they are.
Once we do our homework, we start the process of defining the problem and figuring out where our clients should be. To find direction, we draw one or more insights that provoke problem-solving ideas.
We feel we can best capitalize on our diverse backgrounds and perspectives by brainstorming individually first. We then have building sessions in pairs, foursomes, and finally meet back as a whole group to identify the ideas that have legs, put them aside, and start again. We call this “Confluent Thinking.”
We first do an agency-wide review to poke holes and identify strengths in our ideas. After several pitches to a chosen peer group, we pick the strongest idea: the idea that best satisfies the brief and displays the freshest, smartest thinking.
We then distribute production tasks and make magic, checking in with our clients at key points throughout the process in order to co-create the end product.